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Impacts of cultural events as a specific form of tourism (Case study: music festivals in Czechia)
Karhan, Roman ; Vágner, Jiří (advisor) ; Schwartzhoffová, Eva (referee)
The main objective of the thesis is to evaluate the impact of mass-attended cultural events in the localities where they are organized. As a best practice case studies were selected music festivals in the Czech Republic. Music festivals of its significant implications far wider than the premises, which are organized and directly interfere with the normal life of communities in whose territories are located. The theoretical part focuses on describing the basic concepts work mainly through the literature. Explained in it, among other things linking tourism, culture and related sustainable capacity of the area, as well as the specifics of music festivals in the Czech Republic and at the end of the economic, socio-cultural and environmental impacts of cultural events in the wider area surrounding the area in which they are organized. The last part of the theoretical framing is a key issue for the practical part. In it are carried out with the help of surveys among visitors and residents cultural events mapped the effects of socio-cultural and environmental impacts. The economic effects were mainly focused survey conducted between business entities operating in specific affected communities. Conclusion evaluates the results achieved by the underlying surveys and compares them with pre-defined objectives.
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Marketing and publicity of small music festivals in the Czech republic
Zibura, Ladislav ; Köppl, Daniel (advisor) ; Štechová, Markéta (referee)
The purpose of this bachelor thesis is to offer analysis of the Czech music festivals background and to present some basic tools used while marketing and promoting them. Thesis shortly sumarizes the history of Czech music festivals and describes some of the trends typical for czech scene, at the beginning. Subsequently it defines basic terms used in marketing and communication ambience, that are lately more specificaly anatomized. In the end, all of the presented theoretical findings are applied on one particular example - Budějovický Majáles donation 2012. Its organizers achieved to gain 130 thousand CZK from fans in 8 days to cover the whole deficit in the budget. This bachelor thesis draws on more than 80 different Czech and foreign sources and so offers replenishment of a minimal ammount of the Czech scietific literature pointed at the Czech music festivals problematic. Contribution of the thesis is also an application of some general findings from the ambience of the marketing and advertisement on the Czech music festivals background. Author also draws an attention on the major mistakes done by the festival oranizers and presents some particular examples of an application of each of the theoretical principle. The thesis also points out the fact, that although the Czech music festival scene is still...
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Mighty Sounds music festivalś comunication between 2009 - 2011
Vohralík, Marek ; Halada, Jan (advisor) ; Klabíková Rábová, Tereza (referee)
The bachelor thesis "Communication of the Mighty Sounds Music Festival from 2009- 2011" focuses on the analysis of marketing communications of a particular cultural institution over the long term. The first part takes a look at the role of music festivals in the field of culture marketing, and sets about to define the characteristics, which affect their communication. The second part of the thesis deals with the various communication operations of the analyzed festival. The subsequent part includes a communication audit based on the results of the research and a comparative analysis of the Mighty Sounds festival and its closest competitors. The conclusion evaluates the communication from the perspective of the author and contains several recommendations for improvement.
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Kühn Children's Choir (Prague philharmonic children's choir)
Scheinostová, Zuzana ; Veverková, Jana (advisor) ; Pecháček, Stanislav (referee)
The theoretical part of this MA thesis outlines the history of the Prague Philharmonic Children's Choir, its cooperation with Prague's leading stages, with outstanding Czech and international musical ensembles and conductors, as well as important concerts and appearances at prestigious festivals. It introduces the personalities who have held the position of choirmaster, and it surveys the choir's repertoire and discography. A short chapter is dedicated to the present situation of the choir and its present artistic guidance. The practical part comprises interviews with personalities who are, in various ways, linked with the Prague Philharmonic Children's Choir. A separate chapter is dedicated to a questionnaire which was given to members of the concert section of the choir and which covers the reasons and motivation for entering the choir and remaining there, the musical background in families etc.
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Contemporary Czech Popular Music In The Era Of Globalized World
Starý, Martin ; Riedlbauch, Václav (advisor) ; Šťtáva, Zdeněk (referee)
This Bachelor's thesis focuses on contemporary Czech popular music production, while offering a comparative view of the international scene. The first part, introduction, explores the development of pop-music in the 20th and 21st centuries. It is followed by an analysis of the Czech bands' position in the world market aimed at their concert activities and their international audience on the Internet. A separate chapter compares the music festivals in the Czech Republic and abroad. The thesis also discusses the marketing opportunities in music industry with an emphasis on digital marketing. In conclusion, different options are dealt with in terms of support for Czech pop-music abroad; the current status is critically evaluated, and various proposals and recommendations are made to improve the situation for the future.
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Aspects of management of the Apríles Music Festival
Wildová, Veronika ; Riedlbauch, Václav (advisor) ; Kouba, Vojtěch (referee)
The work deals with the management of cultural events in the open air, and focuses on music festivals. It examines the development of the concept of popular music festivals since their beginning and maps festivals in the Czech Republic. It is based on the personal experience of the author with the organization of the festival, and describes various aspects of event management from concept to its realization. Points out the difficulties that occur in the organization, and proposes a solution of crisis situations. Outcome of this work is a comprehensive overview of the basic tasks needed for successful organization of the festival and plan of action for the next year.
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